Keith Lindblom manages the National Historic Chemical Landmarks program of the American Chemical Society. A South Dakota native, Lindblom received a B.S. in Human and Organizational Development from the Peabody College of Vanderbilt University in 2006 and has been exercising his science literacy with the ACS since 2009. Keith was introduced to George Barany and his Crossword Friends consortium through the R.B. Wetherill Laboratory of Chemistry at Purdue University National Historic Chemical Landmark designation, for which the commemorative H-B Oration crossword puzzle was produced. Even more exciting, Keith and George worked closely together to garner National Historic Chemical Landmark designation recognition for the University of Minnesota. Not too surprising, a crossword puzzle entitled Theory Guides, Experiment Decides was also created for that new occasion.